In the direct marketing business, the principal business of Nissen Group, in order to offer valuable products and services at optimal timing and through channels suited to individual customers, we will pursue an outstanding style of “One-to-One” marketing and No. 1 cost competitiveness in the industry, enhance various sales channels such as catalogs, Internet, and mobile and work towards a closer fusion of these channels, and thereby provide products and services with thoroughgoing cost reductions, while striving to penetrate into new businesses using the business knowhow it has cultivated up to now.

n Insurance Service Co., Ltd. intends to use its customer base in the Nissen brand and direct marketing business to offer value-added products that customers will be eager to select.
GE Nissen Credit Co., Ltd. will make efforts to enhance its operational efficiency in order to promote management in line with the legal restrictions for total volume control, etc., while leveraging the customer base of its direct marketing business to promote the introduction of new products and services.

oriental diamond inc., TRECENTI Co., Ltd., and other group companies will work to implement thoroughgoing cost management in order to overcome the severe business conditions and secure a foothold toward re-growth. It will also re-build the business model by establishing a cross cell model with direct marketing customers.