As the domestic demand for catalog merchandise has been growing in recent years, our direct marketing business has ranked as a second-largest in the competitive mail order sales market. A total of about 30 million full-line (collective) catalogs are printed every year in the spring, summer, mid-summer, fall and winter. Each catalog contains more than 3,000 items, including apparel, interior goods, household articles and other merchandise closely linked to customers’ life style. In addition to these full-line catalogs, we publishes special catalogs that target specific customer segments in order to meet needs from a broad range of customers.

Since there is no direct contact with customers, we are required to retain an intent focus on the basics of retailing. Particular care is exercised to extend the highest caliber of service through the communication service centers (call centers) and our goal is to deliver satisfaction to each customer along with merchandise. To accomplish this, we are devoting our efforts to supply happiness through our catalogs, making our customers feel that we are better than any other competitors in terms of services, merchandise and the quality of our operations.
For many years, we have been building an immense customer database currently covering about 22 million households, which accounts for almost 40% of the total households in Japan. We adopted the Recency, Frequency, Monetary value (RFM) model for segmenting the database to target customers by catalogtype and to monitors orders received from these customers, including items returned and complaints.
In addition, our sophisticated logistics systems enables speedy transactions from order receipt to delivery to our customers. Inventory management and shipping are performed within two distribution centers: one located in Mie prefecture handles home interior and other large items, the other one located in Fukui prefecture handles apparel and other small items. Order information is sent to these facilities from the host computer at the Nissen head office.
Therefore, a customer-centric approach is essential for our existence and future growth through improving merchandise and offering highly qualified services in order to capture customer satisfaction furthermore.

nissen online shop : http://www.nissen.co.jp/index.htm